The I-Corps curriculum is based on Steven Blank’s Lean Startup methodology and is adapted to the profile of researchers and focused on Customer Discovery.
For 7-8 weeks, teams will receive training in the commercialization of innovation technologies. Each team must conduct at least 100 interviews with potential customers to better understand the needs of the market, which leads them to know directly the problems of their potential customer. This is to complement the technical information developed in the laboratories and to improve their prototypes until obtaining a minimum viable product (MVP) that allows them to start their commercialization.
The team normally consists of 3 members, who have complementary profiles and specific roles to ensure the success of the program, and these are: Entrepreneurial Leader (LE), Principal Investigator (IP) and Business Mentor (MN).
– He is usually an undergraduate or graduate student involved in the development of IP technology.
-He has technical knowledge and commitment to investigate the commercial aspect surrounding innovation.
– He is usually has no previous experience in entrepreneurship issues, but must lead to realize the activities and goals of the program.
– Must have an understanding of the English language
-His role is to take the developed technology out of the laboratory to determine its commercial potential and is selected by the IP. The Entrepreneurial Leader must be a self-motivated individual who is oriented to create his own source of employment, designing a business model based on the application of scientific research or technological development carried out in the institution. The Entrepreneurial Leader has the greatest workload and responsibility in the program.
– Is an academic or researcher proposed by one of the NoBI Bajío partners with experience in the technology presented.
-The Principal Investigator must include in his agenda the time necessary to carry out the activities of the I-Corps program, attend the programmed sessions and follow up the activities of the program.
-He Must have an understanding of the English language
-The Entrepreneurial Leader’s role is to take the developed technology out of the laboratory to determine its commercial potential and is selected by the IP. The Entrepreneurial Leader must be a self-motivated individual who is oriented to create his own source of employment, designing a business model based on the application of scientific research or technological development carried out in the institution. The Entrepreneurial Leader has the greatest workload and responsibility in the program.
-Is a volunteer with knowledge and mastery of business issues in the project area, so The Business Mentror should have experience in the area of interest.
– Is desirable, but not indispensable, that the volunteer has knowledge of transfer and commercialization of technology.
-He must have an understanding of the English language.
-The Business Mentror’s role is to provide relevant information about the market and industry to which the technology is intended to be introduced, to guide your team and to be an extension of the teaching team, through feedback in the process of identifying problems and needs of potential clients. They should also be the channel that links the team with key people within the selected sector.
Benefits at the end
-A greater understanding of your technology and how it can benefit society.
-Knowledge about how to commercialize technology and adoption barriers.
-New market opportunities not previously considered.
-Understanding the process for determining market opportunities for your technology.
-A greater likelihood of successful commercialization.
-Decreased time to market.
-Learning about entrepreneurship and marketing.
Increased self-confidence in business environments.
-Saving time and money through an accelerated understanding of the real value of your innovation.
-Access to a network of contacts with instructors, investors, clients and mentors.
-The establishment of the level of technological maturity for each project, this through the methodological analysis known as Technology Readiness Level (TRL).
-The critical path to decide the next steps in the development, maturation or commercialization of their technologies.
-Training in customer discovery, business model CANVAS and TRL.
The program integrates the participation of a team of instructors certified by the National Science Foundation and CONACYT, to teach the methodology I-Corps. The instructors have a very complete profile in entrepreneurship, marketing, academia-business linkage, and creation of technology-based companies.